| "Personal Branding" is the hottest ticket on the street. Why? Because over the last five years, professionals are frequently moving from company to company and others are being promoted just as quickly. During these five years, the average tenure of professionals in Corporate America has decreased from 6 years to 2 1/2 years. This rapid turnover requires professionals who are both on the move or seeking promotions to be able to truly understand and articulate their strengths, skills and expertise in order to sell themselves effectively and efficiently. A well defined and lived "Personal Brand" is the centerpiece of an accomplished networker. Smart Cookies know that networking has become a 365 / year . . . 24 hour / 7 day a week necessity. Savvy professionals network to become more successful in their current corporations, when they begin a job search and especially when M&A rumors begin swirling at work or on the grapevine.
"Personal Brand" Defined
A "Personal Brand" is a dynamic and powerful self-promotion and career advancement tool which helps clients attain greater confidence and extraordinary professional and personal results. Simply put, "Personal Branding" is a process that defines your personal strengths, expertise, style, distinctive qualities and gifts and packages them into a powerful identity that sets you apart from the crowd. "Personal Branding" encourages authenticity. It influences how people perceive you, engenders trust and gives your colleagues and others reasons to work with you.
My coaching style is interactive, affirming and perspective. My holistic approach helps clients develop an authentic self. I define an authentic self as your personal and professional center of influence. My coaching experience confirms that gratifying and successful careers, balance, self-esteem and happy lives are the result of working and living authentically.
I consider an authentic self the cornerstone of the client's "Personal Brand".
I promise you this . . . professionals will greatly benefit and become more successful from understanding, defining, and living in this authentic manner.
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